Listing Quality Score
Each listing is assigned a Listing Quality Score (LQS). This metric influences both your rank position and cost per click in Featured Listings.
Your customer retention rate is what determines your LQS.
View your Quality Score page here.
How is your LQS calculated?
This metric is based on a proprietary algorithm created by Keen that measures how often customers who are new to you return for another reading within 7 days.
Your score is updated daily and can fluctuate based on recent activity. The algorithm does not take into consideration calls or chats with customers who are new to Keen and using an introductory promotion.
(Note: While a strong LQS helps your overall visibility, placement in searches like "Recommended" is personalized, different customers see different listings depending on their relationship with Keen.)
How can you improve your LQS?
The primary driver of your score is building strong relationships so first-time callers come back. Focus on making the first reading count, following up after sessions, and giving customers reasons to reconnect:
Send follow-up notes: A thoughtful message keeps the connection open. Check out our How to Follow Up with Customers article here for some tips when you're reaching out!
Provide incentives: Encourage repeat readings by offering Free Minutes. Need more ideas? Check out How to Run Your Own Sales.
Learn more about advisor visibility: Check out the guide How Customers Can Find You on Keen and our webinar How Keen Brings Customers to You.