How to Run Your Own Sales to Boost Your Business

Running your own sales can be one of the most effective ways to increase visibility, attract new clients, and grow your business. Hosting your own sale allows you to take full control over pricing, timing, and marketing efforts. When done right, self-hosted sales can lead to a significant uptick in traffic, client engagement, and ultimately, revenue.

Increased Visibility: By discounting your services for a limited time, you can attract a fresh wave of customers looking to try your offerings at a lower price point.
Drive Engagement: Sales encourage both new and existing clients to book readings with you, helping you stand out in a competitive market. Consider using the appointment scheduling feature during your sale to make it easier for callers to secure time with you right away, maximizing the chances they will book a session.
Boost Earnings: A well-run sale can lead to an increase in connections, which can boost your earnings significantly. Offering a discount while maintaining your standard quality will show your clients that you value their time and money.

How to Run Your Own Sales on Keen

Define Your Sale Timeline

Decide how long you want the sale to last with a clear start and end date. It could be as short as one day or as long as a week, depending on your goals and resources. For major holidays or seasons, running a limited-time promotion can create urgency.

Choose the Right Listing

Each of your listings showcases different skills and may attract different types of clients. When choosing which listing to put on sale, consider your goals for the promotion. Are you looking to drive more traffic to your most popular listing and boost repeat business? Or would you prefer to highlight a less popular listing to increase its visibility and grow your customer base? Clarifying your goal — whether it's building long-term client relationships or maximizing earnings — will help you make the best decision for your sales strategy.

Plan Your Sales Using the Marketing Calendar

Organize Your Sales and Promotions: Use the Keen Advisor Marketing Calendar to plan your sales and promotions in advance. The calendar helps you stay on track and plan for peak times when sales will be most effective. By marking key dates and strategies ahead of time, you can ensure you're ready to take advantage of the best opportunities to run successful sales.

Marketing Your Sale

Rather than announcing the sale too early, start promoting it a few days before the start date. This will help avoid customers waiting for the sale to begin and allow them to make a decision on booking without delaying their action. Using language like "limited time offer" or "ends soon" can help create urgency, encouraging clients to act now.

Social Media and Email Campaigns

As your sales approach, spread the word through your social media channels, email newsletters, and personal outreach. Highlight the discount and emphasize that it’s a limited-time offer to build excitement and create urgency. Make sure to design eye-catching posts that showcase your sale details and share them regularly. If you’re looking to expand your reach, consider running paid ads — and don’t forget, the Marketing Calendar has ready-made assets to help you get started!

Also, be sure to reconnect with your past customers. Reach out directly to clients who’ve previously shown interest in your services. Personalize your message to let them know you’re offering a special deal just for them — it’s a great way to encourage repeat business and show your appreciation.

Promoting Your Sale Through Your Listing

Make sure your sale stands out on your listing page! Use the Listing Sales Pitch section to clearly showcase your upcoming promotion. Highlight the limited-time discounts in a way that’s both concise and compelling. Create a sense of urgency with phrases like “Hurry, limited-time offer!” and be sure to include the exact start and end dates so clients know when to act.

To boost engagement even further, include a strong call to action (CTA) such as “Book your session today and save!” or “Don’t miss out — this sale ends soon!” A clear, urgent CTA encourages visitors to take immediate action, helping you maximize interest and increase conversions.

Choose your Sale Price

When setting your sale price per minute, choose a rate that balances attracting new clients while still valuing your time and expertise. A slightly lower rate than your usual price can create an appealing incentive without undervaluing your services. Consider what feels comfortable for you, while keeping in mind the goal of driving more traffic during the promotion. A well-chosen price can encourage more sessions and help build lasting client relationships beyond the sale period. Don't forget to update your price per minute when it comes time for the sale!

After the Sale: Keeping the Momentum Going

When your sale ends, make sure to keep the momentum going! Follow up with the customers who took advantage of your offer and thank them for their time and trust. As a thoughtful gesture, you might also consider sending them a few free Advisor minutes as a token of appreciation — it’s a great way to show gratitude and encourage them to return.

Running your own sales is a powerful tool that can help you stand out in the market, increase visibility, and drive revenue. Whether you offer a limited-time discount, a bundle deal, or a seasonal promotion, being proactive about your marketing efforts is key to building a loyal customer base. Start planning your first sale today using the Keen Advisor Marketing Calendar and experiment with different strategies to find the perfect formula for your business growth.