How Keen Brings New Customers to You

Our primary goal at Keen is to continuously promote our marketplace, ensuring Advisors have a steady stream of high-quality, potential new customers and facilitating the creation of valuable, long-term customer relationships. We achieve this through a dynamic and multi-channel Marketing strategy.

The Keen Marketing team is constantly evolving its strategy for each advertising channel to ensure it is timely, data-driven, and highly efficient for maximizing business growth.

🗓️ Maximize Your Visibility: Advisor Promotions

Advisors can view upcoming promotions and marketing pushes on the Keen Advisor Marketing Calendar and schedule their availability accordingly. This is a critical step for Advisors to take full advantage of increased site traffic and enticing new customer offers that drive initial connections. The Marketing Calendar also provides Keen-branded assets that Advisors can use to promote themselves on their own social media. 

Organic Search Optimization (SEO) - The Foundation of Discovery

Customers frequently find us organically by using search engines like Google and Bing to search for relevant topics and keywords, such as "online psychic readings," "trusted tarot readers," or "love and relationship advice."

• How We Do It: The Marketing team collaborates closely with our Product, Engineering, and Content teams to continuously optimize our entire website. This involves technical improvements, content creation, and site structure refinement to ensure Keen ranks at or near the top of Search Engine Results Pages (SERPs).

• Recent Examples:

  • Core Web Vitals: Aggressively improving page loading speeds, responsiveness, and visual stability to align with the latest Google ranking factors.

  • Topical Authority: Developing deep, high-quality content clusters around key user needs (e.g., career, pets, spirituality) to establish Keen as the definitive resource.

  • Featured Snippet Optimization: Structuring content to answer common questions directly, aiming for the highly-visible "position zero" in search results.

• Engagement: High-Intent Traffic. Customers arriving via SEO are typically actively searching for a specific service and exhibit higher conversion rates and better long-term retention because Keen is perceived as the authoritative, helpful answer to their search query.

   

Search Engine Marketing (SEM) - Capturing Immediate Demand

Search Engine Marketing, also known as Paid Search, is a form of paid advertising where Keen places bids on specific keywords and search terms so our ads will be displayed prominently at the top of relevant search results pages.

• Platforms/Channels: Google Ads, Microsoft Advertising (Bing).

• How We Do It: We partner with a leading Paid Search Agency to help manage and optimize a sophisticated keyword bidding strategy based on real-time audience behavior, seasonal trends (like New Year's or Valentine's Day), and competitor insights. We utilize advanced features like Responsive Search Ads (RSAs) and Performance Max campaigns for efficient targeting.

• Descriptive Examples: Placing ads for terms like "best online mediums," "psychic reading first time discount," and "find a spiritual advisor now."

• Engagement: Immediate Acquisition. SEM provides instant visibility and is highly effective at capturing users with immediate, transactional intent who are ready to make a purchase right away. This drives a high volume of first-time users.

   

Partner Marketing - Expanding Our Network of Trust

Keen’s partner marketing team works with hundreds of strategic websites, trusted brands, media publishers, email advertisers, content creators, and influencers to promote Keen to new, relevant audiences.

• Platforms/Channels: Affiliate Networks, Email Lists, Content Publishers, YouTube/Podcast Creators, Social Media Influencers.

• Descriptive Examples:

  • Content Partnerships: Exclusive articles or guides on high-traffic sites like Astrology.com or YourTango, featuring Keen Advisors.

  • Comparison Sites: Listing Keen with special offers on reputable review platforms like Top10.

  • Influencer Campaigns: Collaborating with established TikTok or Instagram creators in the wellness/spiritual space to share authentic experiences with Keen.

• Engagement: High-Quality, Niche Traffic. Partner marketing is excellent for reaching highly-vetted, niche audiences who trust the partner's recommendation, leading to customers who arrive with a stronger initial brand affinity and are often focused on specific specialties.

Paid Social Advertising - Meeting Customers Where They Live

As consumer behavior shifts, more audiences are spending time and shopping directly on social media platforms. We run diverse, compelling video and image-based paid marketing campaigns to capture attention and drive traffic. To view some of our recent Meta ads, click here! 

• Platforms/Channels (2025 Focus): TikTok (Top Performer), Instagram (Reels & Stories), Facebook.

• Descriptive Examples:

  • TikTok: Short, engaging videos that pose a relatable question (e.g., "Will I get the job?") and offer Keen as the trusted solution, often featuring a first-time user promotion.

  • Instagram: Visually rich, benefit-focused carousel ads highlighting different reading categories (Love, Career, Life Path).

  • Facebook: Retargeting campaigns to bring back users who have visited the site but haven't completed a first purchase.

• Engagement: Mass Reach & Discovery. Paid Social excels at brand awareness and discovery—it surfaces Keen to potential customers who weren't actively searching but are open to the concept. It is key for driving high volumes of traffic and capitalizing on visual/video trends.