Featured Listing Basics

Here is a revised, highly scannable version of your help center page. I have singularized "listings" to "listing" where appropriate to make the copy cleaner, fixed several typos (e.g., "click with turn", "Advisor listing are"), and used a clear visual hierarchy so advisors can find answers instantly.

What is Featured Listing?

Featured Listing is a marketing tool that advisors can use to promote their listing to increase visibility and reach more customers on Keen.

This auction-based, pay-per-click system allows you to bid for higher placement within the Featured Advisors sort in your chosen category.

• Open to All: Every Advisor listing is eligible to be featured. A minimum star rating is no longer required, meaning you can bid on a Featured Listing regardless of your current rating.

• Sort Type Only: Bidding improves placement in the Featured Advisors sort only. All Advisors will still appear in the Best Available sort based on their Listing Quality Score (LQS).

💡 Want to learn more about positioning? View Listing Quality Score (LQS) for more information on how ranking is determined.

How to Feature Your Listing

To feature a listing, follow these steps:

1. Visit your Advisor Dashboard.

2. Scroll to the My Listings section.

3. Click Feature My Listings.

4. Choose the specific listing you want to feature.

5. Enter your Maximum Bid amount per qualified click. (You can view Historical Bid data for guidance, though this is only an estimate).

6. Choose No Expiration or set a Budget.

   • Note: If you set a budget, the budget amount must be at least 3 times greater than your Maximum Bid.

7. Optional: Set up a voice greeting to be featured over the phone through 1-800-ASK-KEEN. View how to record a greeting.

📌 Key Rules: You can feature as many individual listings as you like with unique bids per listing. Your listing will only be featured when you are online and available for Calls and/or Chats.

Cost & Bidding Limits

• Minimum Bid: $0.20 per charged click

• Maximum Bid: $200.00 per charged click

Keen uses auto-bidding to ensure you are charged only one penny more than necessary to rank above the listing directly below yours—never more than your maximum bid. Your actual cost per click is determined by:

• Your maximum bid

• Your Listing Quality Score (LQS)

• Active competition (the number and quality of other Advisors online and bidding)

How Clicks Are Counted

You ARE Charged When:

• A customer with valid payment info clicks your Featured Listing.

• A customer listens to your voice greeting over the phone.

• A customer dials a promotional 800 number and enters your listing extension.

• A customer adds payment info within 24 hours of clicking your listing.

You ARE NOT Charged When:

• Clicks come from other sort options (e.g., Best Available).

• The same customer clicks your listing more than once within 24 hours.

• An Advisor or Keen employee clicks your listing.

• The customer does not register payment info within 24 hours.

• The customer is already a paying client from the past 30 days.

⚠️ Important: Clicks are non-refundable, and placing a bid does not guarantee that a click will turn into a paid call or chat.

Why Did My Bid Expire?

Your bid may automatically expire if:

• You reach your budget limit.

• You have insufficient funds in your account.

• Your listing has low conversion (it receives high clicks but few paid readings). If this occurs, you will be notified by email.

To resume bidding, simply place a new bid or add funds to your account.

Finding Your Listing’s Current Position

When looking for your placement on Keen, keep the following in mind:

Managing Your Featured Listing

Navigate to your Advisor Dashboard > My Listings to quickly manage your performance:

• Bid Now: Place a brand-new bid on a listing.

• Edit Listing: Adjust an existing bid amount or budget.

• Feature My Listings: Start, stop, or modify your active bids.

• Featured Listings Results: Track your clicks, spend, and performance history.