How Keen brings new customers to you
Our goal is to continuously promote the Keen marketplace which provides Advisors with a steady stream of potential customers and facilitates the creation of long-term relationships. We do this through our Marketing efforts. The Keen Marketing team is constantly evolving the strategy for each type of advertising channel to ensure it’s timely and efficient for business growth. In this article, we’ll share more about Keen’s efforts to attract new customers to join our marketplace.
Organic Search (SEO)
Some customers find us organically by using search engines like Google to search for keywords that are relevant for Keen such as “online psychic readings.” The Marketing team collaborates with Product and Engineering teams to optimize our website so Keen is at the top (or close to the top) of search results which helps customers easily find Keen. Google frequently changes the algorithms for organic search rankings, which means SEO is an ongoing effort to ensure Google likes our website, content, and code base to rank us at the top of the search results. Examples of SEO efforts are: improving Keen page loading speed and removing duplicate content across the site.
Search Engine Marketing (SEM)
Search Engine Marketing, or Paid Search, is a form of paid advertising where Keen places bids on search terms or words so our ads will be displayed at the top of a search results page that are relevant to Keen offerings. We partner with a leading Paid Search Agency to help manage and optimize the keyword bidding strategy based on real audiences and competitor insights.
Keen’s partner marketing team works with hundreds of websites, brands, media publishers, email advertisers, content creators and influencers to promote Keen, to drive new customers to Keen. Some of our partners include: Astrology.com, Top10, and YourTango.
Paid social advertising
More and more audiences are shopping on Social Media, and that means more brands are advertising on social media too! We run various paid marketing campaigns on social networks such as Facebook, Instagram, and Tiktok. TikTok is our top performing paid social network.