Stay visible with Featured Listings

If you're looking for a way to boost your listing and get more exposure to new customers, Featured Listings are a great tool to get noticed. 

Featured Listings is a marketing tool that advisors can use to bid on their listing and move it up higher multiple spots or pages in the Featured Advisors sort. Use Featured Listings to boost visibility to customers who haven't spoken to you in the past.

Tips for Bidding 

Since your Listing Quality Score (LQS) is factored into your bid amount, we recommend taking a handful of conversations on Keen before you begin bidding so that you can see how your listing is doing organically first.

As you begin bidding, start conservatively and evaluate your performance often to see what is working for you and on which listings. It isn't necessary to bid for the top slot to get noticed, many advisors successfully generate leads with bids of just a few dollars.

Try bidding on different listings to see how many new customers you can get in different categories for the same price. Since some categories are more saturated (Love and Relationships for example), you may be able to get more business for less money in more niche categories. 

If using Featured Listings becomes part of your routine, it could be a good idea to try adjusting your schedule to different hours to see if you can spend less on bids at different times of the day. As a reminder, your rate for bidding is correlated to which other advisors are online at the same time as you. 

Don't worry - featuring your listing is never required at Keen. Think of bidding as a tool to get more exposure, particularly if you have taken some time away from Keen or have been having trouble retaining new customers. Learn more about Featured Listings in our Help Center. 

 

Checklist Summary

check-mark-2025986_1280.png Take 5-10 conversations on a new listing before you bid to see its organic placement
check-mark-2025986_1280.png Start small to see how much business you generate
check-mark-2025986_1280.png Try bidding on different listings to see which category works best for you
check-mark-2025986_1280.png Experiment with your schedule to save on bidding cost at off-peak times
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